01The Holy Grail

proven Google results

The Holy Grail of Search Engine Optimization is to naturally obtain the #1 (or at least Page 1) position on Google.

Success Stories

Here are some of our actual client results for Google Keyword searches performed in February 2012:

"White hat SEO is ethical SEO. It's SEO
techniques that search engines accept. 
White hat SEO techniques are beneficial 
for site visitors as well as for search 
engines. The goal of white hat SEO is to 
improve search engine result positions 
via methods that won't cause search engines
to penalize the site. Successful white hat 
SEO is slower than black hat  SEO and is 
an ongoing process."
Source: Web Hosting Talk

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Wondering why your ranking has changed?

02Climbing Mt. Google

Organic SEO results

Right From the Start

All of our websites are designed to be search engine friendly. We help you optimize your website to get a better listing on search engines like Google™, Bing™ and Yahoo®

Best Practices

I have personally been involved in search engine marketing since 1997, the year before Google began as a Stanford research project. I have followed Google's progress over the past 15 years and have consistently been able to achieve page 1 rankings on Google utilizing "white hat" methods. Search engine success isn't magical - it takes hard work, but you can succeed on Google and the other search engines by following some very basic rules:

  1. There are no shortcuts. Good search engine optimization takes work, and time.
  2. We try to stay on top of SEO news and trends in order to best serve our clients.
  3. We employ only "white hat" techniques in our search engine optimization (no shortcuts, no cheating).
  4. We believe that content creators must understand how to connect with searchers in order to gain maximum visibility.
  5. We ensure proper technical architecture on our sites so that the sites can be properly crawled and indexed by search engines and so that they are visible to searchers.
  6. We develop links with other quality websites, by hand, for our search engine clients, and encourage our clients to also exchange links with other sites as appropriate, and to use blogs, whitepapers, webinars, infographics, and other high quality content to leverage for link building and to attract natural, organic links. Not only can you use your content to build links, but you can use it to build leads as well by proving the business knows their stuff when it comes to their industry.
  7. We take a targeted approach to keyword optimization, focusing on just a few keywords at a time, then changing our focus to other keywords as our results improve. We review and revise our search engine tactics for each client on a semi-annual basis, or more often when needed.
  8. We recommend that clients integrate organic search with other marketing efforts.

Nine in Ten Organizations Market with Content, Does Yours?

Organizations use eight content tactics on average, the most popular being: social media (excluding blogs) (79%), articles (78%), in-person events (62%) and eNewsletters (61%). This is according to a 2010 study conducted by MarketingProfs and Junta42, B2B Content Marketing: 2010 Benchmarks, Budgets and Trends.

While offering your visitors articles on your website can be a useful marketing strategy, it's important to tailor those articles to your company and audience, rather than just republishing the same canned article you've seen on dozens of websites across the web. This used to be an OK marketing strategy, but with the advent of Google Panda, this can now have a negative effect on your Google website rankings (see right column).

Grassfrog's template-based websites come with the option of using our free, prewritten content on your website. It's important, however, to make that content your own by selecting the articles that most appeal to your visitors, and then by customizing keywords, titles and text to make that content stand apart. This can be as simple as changing the article title and adding a paragraph or two at the top which speaks specifically to your market area, or you can use these articles as a "starting point" and rewrite them to suit your needs. We also offer custom copywriting services and custom programming for your website - just ask how we can help you make your website stand out on Google and to your visitors.

Interested in Search Engine Services? We offer both full service and a la carte options for SEO, including ranking reports, link building and content development.

03Social Marketing

Grassfrog on Google Plus

Grassfrog on Facebook

Google Places

Roberta Dulay on LinkedIn

Roberta@Grassfrog on Twitter

Get Social

Welcome to the age of social networking, where sites like Twitter, Facebook, LinkedIn, Google and others provide businesses with excellent promotional opportunities, and the ability to engage your customers like never before.

Properly utilizing these resources can help drive traffic to your website and boost the effectiveness of your website marketing. A well thought-out social marketing strategy can provide a cost-effective addition to your marketing efforts. Let us help.

You might wonder, why can't I just market to my customers on my own website? Why bother with Facebook, Twitter, and the other social networking sites? Well, here's the deal. While you absolutely can run promotions on your own website, and you do not need to join Facebook, Twitter and LinkedIn to market your business, by doing so, you are limiting your audience to the visitors that come to your website through word of mouth and search engines only. Utilizing social networks for your marketing allows you to to start new relationships and build on existing relationships where your potential customers are already spending their time. And better yet, profiles that you create on these social networks can help increase not only your traffice but your search engine exposure as well. Yes, the end goal is to people to your own site, but social media marketing can be an important tool to help you accomplish your marketing goals.

Grassfrog can help you with your social media strategy: from planning the best approach and identifying the most appropriate social sites for your business, to developing custom Facebook pages, Twitter themes, and even helping you to manage your online 'places'.

Want to see how it works? Stop by to see me on Google Plus, LinkedIn, Facebook, or Twitter. Better yet, join our free Google+1 Project to increase your site's +1 relevance.

04Google Panda

Google alone handles over a billion queries a day. In the past year, Google's search algorithms have changed as a result of their "Panda update". Google Panda, first launched in February of 2011, was aimed at weeding out low quality sites from their search results. "Low quality" sites are defined as websites who publish low quality content in order to drive traffic to their websites which are primarily there to serve ads to the publish. This change also targets content farms - sites that spin out low quality content to multiple sources - instead prioritizing sites that publish original and well-researched material.

As a result, CNET reported a surge in rankings of news websites and social networking websites, and a drop in rankings for sites containing large amounts of advertising (Source: Wikipedia).

RSS feeds, the frequency of website content updates, premade content, all play a role in Panda's ranking system.

Google Panda

Panda, like PageRank, is a factor that feeds into Google's existing algorithm, not an overhaul of Google's overall algorithm. This distinction is important to anyone whose site has been affected by Panda. If you do notice a sudden drop in your search engine rankings on Google, do not panic. It may be a temporary glitch on Google's end, in which case checking your rankings from another location may be all you need to know that your site is still being ranked. Contact us for assistance - we will check this out for you at no charge.

If your site has indeed been demoted by Google, there are several things we can do to help you get back up on the boards. the change is verified, it may be indicative that it's time to freshen up your content and resubmit your site to the other directories, or even rework your website from the ground up by migrating it to our new CMS then indexing all of the new pages (we recommend using 301 redirects on all of the old ones so that the upgrade is handled gracefully in the search engines). Since Panda is a site-wide, domain specific penalty, we can also follow Hubpages lead and look into using subdomains on your website to categories your articles, thus compelling Google to reindex your website.

Intrigued? Here's more...

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